Effin.co

Stylish and affordable postnatal clothing

Effin.co began in the Autumn of 2019 following the births of our first children, Effie and Erin.

We had a vision: to create a collection of stylish, functional, and affordable nursing clothing, that has longevity and allows mothers to feed their babies discreetly and in comfort.

Drawing on our experience in the fashion industry and as new mothers we set to work designing and testing our products. Each piece has almost invisible breastfeeding access so you don’t feel like you are wearing anything other than beautiful clothes.

We hope the result enables mums in so many ways and makes shopping for postnatal clothes to feed your baby a whole lot easier.

Sophie & Florence x